Home  Services  Portfolio  Press  Resources  Contact		Client - Pride Connex Challenge - Pride Connex is a weekly online gay and lesbian relevant lifestyle directory and content publication originating and launching from Toronto. It is the flagship product of GLBT Commerce Inc., a Canadian gay-owned and operated media company, connecting and compelling a sustained dialogue between the nation's leading marketers and Canada's lucrative, sophisticated, early-adopter and influencing gay and lesbian consumer segment. As a start-up proposition exploring and breaking new ground for Canada's marketing industry, the company faced the challenge of developing a product and market position adhering to the values and expectations of Canada's corporate community, a departure from most gay and lesbian lifestyle media products currently in the market. Solution - Wilde Marketing created a comprehensive start-up strategy including a market study, development of sales and marketing collateral tools, web design, a communications strategy and launch elements for Pride Connex. Wilde Marketing continues to develop ongoing strategies for the company in creating a market presence that has already resulted in high a "buzz" factor for the company and its product. "Wilde Marketing possesses a unique understanding of Canada's gay and lesbian consumer market. We have been continually impressed not only by the work they have done for GLBT Commerce Inc. and Pride Connex, but also by the work they have done for their other clients. It reaffirms what we already know, this is the only gay and lesbian lifestyle marketing company in Canada that knows how to get the job done." - Darren Royea, President & CEO, GLBT Commerce Inc. Results - Buzz and the attention of corporate Canada including Stoney Ridge Estate Wineries, The Flight Centre, Kind Edward - Le Meridien Hotels, and others. Launch presence with Robert Gant of Queer As Folk, and other high-profile Toronto GLBT community members.. View the collateral sales material created by Wilde Marketing. . . .  HOME
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