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Gay Market Overviews, Seminars, Briefings, Executive Education, Research & Diversity Marketing Issues Educating advertisers and advertising agencies about the size of the gay market in Canada, its buying power and the channels and opportunities to reach the market through accurate, current market research is paramount as the first step in creating a cohesive, comprehensive, gay marketing strategy. Beyond identifying market opportunities, Wilde Marketing also offers insight into the gay consumer psyche, issues that influence decisions to buy or boycott. Wilde Marketing also facilitates consensus-building; we make it our business to fully understand client issues, attitudes and concerns in bringing their products to the gay market and executing on diversity marketing initiatives.
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© 2002 Wilde Marketing - Diversity Marketing Canada |