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Why Gay Executives Are Excelling As Leaders... and What Every Manager Needs to Know In the world of Amazon.com, Skype, Ebay and Google, things change and change quickly. This, according to Clay Christensen, is attributed to disruptive technologies, a term he coined. It means, in short, that second generation technology innovations, products, or services eventually overturn the existing dominant technology or product in the market because they are second generation. They are fleeter and can turn companies faster than legacy or enterprise companies can when they identify trends, opportunities, products, technologies and services that can change their business models. There are myriad reasons. Legacy companies may be publicly traded and have to respond to shareholder interests. There is inherent risk in compromising existing revenue channels, and if you are already the market leader, that risk can simply be too much. Microsoft innovated faster than IBM and succeeded in becoming the undisputed market presence. Amazon understood and embraced online retailing taking advantage of traditional brick and mortar retailers reluctant to embrace the channel. And Google has rewritten the book when it comes to search and to advertising although both existed long before Google. It is not, however, only business models that are changing. Where once Jack Welch cleaved to Six Sigma, Sergey Brin, Larry Page and Eric Schmidt (the Google triumverate), espouse the 70-20-10 rule, in short, 70% of company time is focused on core products; 20% is focused on related projects; and the final 10% is focused on new business. Business leaders and management styles are changing as well, a necessary demand of a new era. New to the equation is The G Quotient. The G Quotient: Why Gay Executives Are Excelling As Leaders... and What Every Manager Needs to Know by Kirk Snyder (Wiley, 2006) is, in short, a study of the success paradigm employees who work under a gay executive. A five year study of more than 3,000 managers and employees, the book details the seven governing principles that gay executives possess and communicate in their every business day. Not surprisingly, some of these fundamentals are predicated in the growing up gay and coming out experiences inherent to every gay man and woman's existence. Understanding and channeling these principles results in an executive and a leader who is inclusive, creative, adaptive, connective, communicative, intuitive and collaborative. The results? The G Quotient details job engagement levels at four times that of the national average; job satisfaction at almost twice that nationally; and workplace morale at more than twice the national average. Talk about your key performance indicators (KPIs). The only downside to The G Quotient is that it probably won't make it into the hands of those corporations, managers and executives who stand to benefit from it the most. About Wilde Marketing Wilde Marketing is a gay advertising marketing consulting agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company is located at 102 Pickering Street, Suite 3, Toronto, Ontario, Canada, M4E 3J7, 416.821.3074 phone. For more information, email Wilde Marketing. |
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© 2005 Wilde Marketing - Gay Executives - The G Quotient |