Home  Services  Portfolio  Press  Resources  Contact		Gay Marketing Resource Excellence As corporations explore gay marketing whether in Canada or abroad, their first point of contact tends to be the Internet. As such, Google is probably the primary resource for any marketing executive. Beyond that there are three that stand out as invaluable tools. Gay Market Guide 2005 Hyperion Interactive Media http://www.himcorp.com The Gay Market Guide bills itself as the comprehensive guide that identifies opportunities and resources for the gay and lesbian community and truly lives up to that billing. From niche markets; media opportunities across print, Internet, email, direct mail, events, radio and broadcast; regional markets; niche demographics; and an overview of international markets, The Gay Market Guide is accessible, information and the primary resource for entry level introduction and understanding of gay marketing opportunties. Well worth the purchase price of $29.95 US. The Commercial Closet http://www.commercialcloset.org Featuring over 2500 global marketing pieces ranging from homophobic, "gay-vague" - a term created by founder Michael Wilke, to gay-friendly and gay-inclusive, The Commercial Closet is unparalleled as a gay marketing resource. Additionally, the site also offers a best practices primer for mainstream, consumer and business-to-business advertising. All that, and it's free. GayDemographics.org http://www.gaydemographics.org For those who like their gay marketing, and their gay market research by the numbers, right down to the decimal point, there is GayDemographics.org. Another free site, it offers comprehensive census data regarding gay markets for Canada, the U.S., the U.K. and others. Based on the fact that the research focuses and populates GLBT data pertaining specifically to census information, the statistics specifically apply to household composition. However, the information provided is well worth the read. About Wilde Marketing Wilde Marketing is a gay advertising marketing consulting agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company is located at 102 Pickering Street, Suite 3, Toronto, Ontario, Canada, M4E 3J7, 416.821.3074 phone. For more information, email Wilde Marketing. . . .  NEXT: Home Depot In The Dog House BACK: The Straight Goods On Gay Advertising
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