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As the largest city in Canada, it comes as no surprise that gay Toronto presents Canadian marketers with the best opportunity to reach a well informed and influential market segment with a little concerted effort. Gay Toronto is eptomized by Church and Wellesley, Canada's gay main drag. Bustling with coffee shops, stores, restaurants --from diners to informal upscale eateries-- and bars, the street also hosts Canada's largest single day celebration, Toronto Pride. Itself a unique opportunity to reach in excess of one million gay or gay-positive consumers, Toronto Pride is not, however, the only marketing tool available in reaching this market. The Church and Wellesley neighbourhood is home to two gay publishing companies, a zine originating from one of the restaurants located there, and to Canada's national gay TV station. And, with innumerable condos and apartment buildings, gay Toronto and specifically the Church and Wellesley neighbourhood boasts Canada's densest concentration of gays, lesbians, bisexual, queer, transexual and transgendered population segment in the country. It is clear that here, in the heart of gay Toronto, the issue for marketers is not how to access this audience. They can be reached in restaurants, in their homes, in the elevators on the way to their homes, in the bars, in their cars, on their computers and on the street. Truly, if the gay market is an advertiser's dream, gay Toronto is for Canadian advertisers, a marketer's paradise. The challenge for marketers is in constructing an extended and diverse dialogue that warrants the attention of this active market segment, and in realizing the niche opportunities that are available to them. When it comes to finding Toronto's gay population segment, start with Church and Wellesley: They're here. They're queer. And they do a lot more than just drink beer. About Wilde Marketing Wilde Marketing is the Toronto gay marketing agency serving Canada offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company is located at 2722 Yonge Street, Toronto, Ontario, Canada, M4N 2H9, 416.821.3074 phone, 416.483.3513 fax. For more information, email Wilde Marketing. |
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© 2002 Wilde Marketing - Gay Toronto |