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Toronto, Canada - June 11, 2003 - Canada's gay marketing agency, Wilde Marketing, today announced it has been awarded a strategic communications consulting contract by the GayTorontoTourism Guild. "It's an overused word in the context of the gay market, but we really are very proud to be a part of this initiative," says Shane Wagg, principal of Wilde Marketing. "The creation of an awareness campaign for Toronto, highlighting the many jewels gay Toronto has to offer the lesbian and gay traveler is long overdue. We look forward the success this initiative will bring, not only in terms of Church Street businesses, but for the whole of Toronto as well." "Diversity is the foundation of Toronto; a key element in our city's global reputation. It makes Toronto what it is. And Toronto's gay and lesbian community is an essential and intrinsic part of the fabric of this city," Wagg states. "The members of our gay and lesbian community are essential cultural ambassadors who promote Toronto not only as a safe, vibrant North American city to live and thrive in, but also add colour and revenue to the city through such critical events as our annual pride event - one of the largest in the world and well worth the price of admission, which is free. Beyond that, there are the gay and lesbian film festival, gay sporting events, community organizations and of course through gay owned and operated businesses." "Working with the GayTorontoTourism Guild to create an outreach and awareness program promoting gay Toronto as a must see travel destination is a critical role and responsibility that we relish," adds Wagg. "The GLBT travel market is estimated in the U.S. alone at over $54 billion dollars, according to Community Marketing Inc. In fact, well over half of U.S. gay travelers take 3 or more North American vacations per year so it's definitely time to put gay Toronto on the map. Beyond the pure economics, the GLBT traveler, recognized as early-adopters and influencers, is perhaps the strongest marketing tool the city of Toronto has at its disposal at this critical juncture. Their opinions have value, and their network is formidable and can aid in getting the message out to as many people as possible, and as quickly as possible." Wilde Marketing has been contracted to create a marketing communications plan and message positioning on behalf of the GayTorontoTourism Guild. About GayTorontoTourism Guild Launched in 2002, the GayTorontoTourism Guild is a coalition of Toronto area gay, lesbian, bi-sexual, transsexual, and transgender owned and operated businesses, in partnership with Tourism Toronto. The organization's mission is to preserve, protect and promote area GLBT businesses, while making Toronto a GLBT tourist and travel destination. The GayTorontoTourism Guild is currently creating a "sister city" campaign with Key West and the Key West Business Guild. About Wilde Marketing Wilde Marketing is Canada's gay marketing agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company's clients include The Vivat Group, Northbound Leather and others. Wilde Marketing is located at 90 Sherbourne Street, Suite 302, Toronto, Ontario, Canada, M5A 2R1, 416.821.3074 phone, 416.483.3513 fax. For more information, visit Wilde Marketing online. Media Contact: Shane L Wagg Wilde Marketing (416)821-3074 swagg@wildemarketing.com |
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© 2003 Wilde Marketing - Gay Toronto Tourism Guild |