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Toronto, Canada - September 30, 2002 - Gay Marketing, Advertising and Consulting Practice Wilde Marketing today opened for business and is proud to announce its first client, Northbound Leather. "With the plethora of gay media opportunities available to Canada's marketing community, the creation of a gay marketing company is not only warranted, it is necessary," says Shane Wagg, the company's principal. "Gay media and events have come out of the closet, but few marketers have an intrinsic understanding of how many opportunities there are to reach this vital market. Toronto is the centre of the gay market in Canada, however, it is not the only market available. Canada alone has over twenty gay pride events from May to September. In fact, Toronto Pride is Canada's most attended single day event with over a million participants; bigger than any sporting event this country has to offer. Factor in publications, tv shows and networks, radio, online, out-of-home, events and venue opportunities and a reach-frequency proposition is a given. Our mandate is to offer a comprehensive suite of marketing communications services to companies who understand the value of engaging gay consumers in this country. Our mission is to provide corporations the means to accessing this valuable demographic segment by understanding the issues and the opportunities surrounding the gay market in Canada.; and to increase the awareness, value and profile of Canada's gay consumers and gay businesses." "We are very much a specialty practice in helping companies and agencies traverse the gay market, but we also possess over 15 years marketing communications experience focused on brand creation and development," Wagg states. "In addition to strength in marketing, advertising and Internet strategy, Wilde Marketing is also home to award-winning Canadian marketing talent, both in design and copywriting. We are proud to offer our clients comprehensive, uncompromised, personalized service that extends well beyond our passion for marketing. We are, first and foremost, marketing evangelists with the ability to leverage our insight regarding critical marketing components and their application to Canada's gay market. We are performance-driven, accountable and consumed by the opportunities offered through traditional and new media strategies." "It is with these guiding principles in mind that we are thrilled to announce our first client, Northbound Leather," says Wagg. "In addition to having developed a long-term consumer relationship with their leather products among Canada's and the world's gay population, they are also keenly aware of the opportunity offered by the Internet in reaching their core audience segment, in addition to their traditional marketing channels. Wilde Marketing is incredibly proud to be able to offer consultation and strategy, guerilla marketing and web design as only a few of the projects undertaken for Northbound Leather, and we look forward to the continued success that has already witnessed an increase in their customer base as we move forward together." About Wilde Marketing Wilde Marketing is Canada's Toronto based gay marketing company offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company is located at SUite 3, 102 Pickering Street, Toronto, Ontario, Canada, M4E 3J7, 416.821.3074 phone. For more information, email us. |
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© 2004 Wilde Marketing - Toronto |