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Toronto, Canada - February 19, 2004 - Gay consulting practice Wilde Marketing, Canada's gay marketing company, today announced a new client, The Looking Glass restaurant. "The Looking Glass is a reflection of the best that Canada has to offer as a venue for gay weddings particulary in Toronto," says Shane Wagg, the company's principal. "That was evidenced this past Valentine's weekend with not one, but nine gay weddings, each televised, within a 36 hour period, and planned from start to finish at the venue within 96 hours on the restaurant's busiest weekend. Handling the logistics, with co-owner Debra Hyslop, of not only the same-sex weddings, the myriad media crews and resetting the establishment no less than five times, from restaurant to television studio to wedding chapel, in addition to fielding media and news requests is a testimony to what it is Wilde Marketing does best. Hosting the weddings, the patrons and the media is a testimony to what partners Debra Hyslop and Heather Mackenzie do best," Wagg adds. "That they managed to make it look so effortless is a demonstration of their commitment in making Toronto the gay wedding capital of Canada, and The Looking Glass the ambassador venue for gay couples from Toronto or around the world wanting to marry." "The creation of an online media centre, literally overnight, aided the restaurant in capturing some of the attention of this international story, putting the The Looking Glass front and centre," Wagg adds. "And the results have been almost immediate." The Looking Glass, 582 Church Street, in the historic Simpson family mansion on Church Street, in the heart of Toronto's lesbian and gay community, boasts 4000+ square feet of Victorian splendour. Upscale yet intimate, The Looking Glass is considered one of Toronto's most romantic dining venues, featuring multiple fireplaces, a custom-built martini bar, two floor occupancy suitable for dining in a festive and casual atmosphere. A stunning and romantic hideaway boasts one of the largest outdoor seating areas in the city, with additional outdoor space on its front patio. The comfortable, intimate and spacious Victorian mansion, as rich in its old world home decor as it is in ambience, makes it one of Toronto's preferred venues for weddings, live entertainment, corporate events, parties and more, in addition to being one of the Toronto gay and lesbian community's favourite restaurants. "And it is fast becoming Toronto's preferred venue for televising gay weddings live across North America," Wagg concludes. About Wilde Marketing Wilde Marketing is Canada's gay marketing consulting agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company is located at Suite 3, 102 Pickering Street, Toronto, Ontario, Canada, M4E 3J7, 416.821.3074 phone. For more information, email us. |
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© 2004 Wilde Marketing - The Looking Glass Restaurant |