Home  Services  Portfolio  Press  Resources  Contact		Client - Marriott Hotel - Toronto Challenge -The Toronto Marriott Hotel is an active supporter of the Toronto gay community, with sponsorship and event initiatives and is beginning now to explore advertising opportunities within the Toronto gay consumer market. As more and more corporations become aware of this attractive demographic, whether a Toronto gay hotel, Toronto gay-friendly hotel or any business in Toronto or abroad, marketing to these consumers becomes more competitive, more aggressive and more dynamic. However, as a multi-national corporation with demographic appeal across a broad spectrum including both business and pleasure travellers, the a company such as the Marriott runs a risk that a Toronto gay hotel wouldn't have to concern itself with; the Marriott must first and foremost prove the business case and respect existing revenue streams. Solution - Rather than create a gender-specific or gay lifestyle advertising proposition Wilde Marketing explored with Marriott corporate ideals, resulting in an inclusive marketing proposition versus either/or strictly heterosexual or homosexual message. Results - See for yourself. . . .  HOME
		© 2004 Wilde Marketing - Diversity