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At Canadian Search Engine Marketing Conference Toronto, Canada - Shane L Wagg, principal and founder of gay marketing communications consulting agency, Wilde Marketing, was a featured speaker at the largest search engine conference to date in Canada, Search Engine Strategies 2004 - Toronto. Speaking on the subject of Search Marketing in Canada: Past, Present, and Future, as one of four featured panelists including representatives from MSN.ca, Google Canada and ComScore Networks, Wagg profiled Wilde Marketing, a gay marketing agency from Canada, and a niche, diversity marketing success story with unique insight into search engine marketing. "Wilde Marketing is a relatively nascent company, and very definitely a gay marketing company out of Canada," states Wagg emphatically. "But from the beginning, we understood, very clearly, that before we could comtemplate becoming a successful gay business, we had to first and foremost focus on becoming a successful business. As such, we need to understand the elements of business, including marketing, particularly as a gay marketing company. It was our priority to understand the role of search engine marketing, public relations and promotions and, of course, budget limitations in promoting and marketing our new entity. We're tremendously proud of what we've accomplished in such a short period of time." "Since our inception," Wagg continues, "Wilde Marketing has been quoted in The New York Times, profiled in a broadcast new business story on gay marketing, and quoted in numerous daily publications. The company has also been quoted and profiled in several gay publications, in addition to marketing publications in Canada. We have also achieved, and frankly, surpassed our goals with our search engine marketing and it was that success that provided the opportunity to speak to the technology and marketing community in Canada." "Our stated goal and the mission of Wilde Marketing, as a gay marketing company in Canada," Wagg concludes, "is to provide corporations the means to accessing the gay market segment by understanding the issues and the opportunities surrounding the gay market throughout North America; and to increase the awareness, value and profile of the gay consumer segment, gay business sector and corporate diversity through the employment of sound gay marketing strategies across all available media channels. If we can't achieve that for ourself with a successful marketing and promotions strategy --we are, afterall, a gay business-- then we couldn't begin to fathom bring that success to any potential clients. The reality is, we can. So imagine what we can do for our clients." About Wilde Marketing Wilde Marketing is Canada's gay marketing agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company's clients include The Vivat Group, Northbound Leather, Gay Toronto Tourism Guild, and others. Wilde Marketing is located at 102 Pickering St, Suite 3, Toronto, Ontario, Canada, M4E 3J7, 416.821.3074 phone. For more information, visit Wilde Marketing online. Media Contact: Shane L Wagg Wilde Marketing (416) 821-3074 swagg@wildemarketing.com |
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© 2004 Wilde Marketing - Canada - Gay Marketing |