Home  Services  Portfolio  Press  Resources  Contact		Client - Northbound Leather Challenge #1 - Northbound Leather is quite literally a Canadian textbook example of early ecommerce ventures in this country. While early adopters in embracing the Internet as a sales channel perfectly suited to their niche product offering, the company struggled to gain any significant search engine exposure. Solution - Wilde Marketing created a search engine optimization strategy for the company. Results - Top ten placements for critical keywords with leading search engines, resulting in over a thousand new visitors each month. . . .  Challenge #2 - Due to the overwhelming number of people lining Toronto's Yonge Street for Pride Day each year, Northbound Leather has typically closed for the day as revellers tend to be more interested in celebrating than shopping. The company realized however, that with in excess of a million gays and lesbians visiting the city, and Yonge Street, they were losing out on a perfect opportunity to market to their primary demographic. Solution - Wilde Marketing created a quick guerilla campaign consisting of 500 black and white, logoed beach balls tossed to the revellers from the Northbound Leather rooftop during the Pride Parade. Results - Increased brand visibility with beach balls floating north and south through the Yonge Street crowd of over a million spectators for the duration of the 3 hour parade. . . .  Challenge #3 - While Northbound Leather has been online for a number of years, the company ecommerce website failed to speak to the values of the company as a fashion, fetish and fantasy adult lifestlye leather retailer. Solution - Wilde Marketing redesigned the Northbound Leather web site, giving it a more current and cleaner aesthetic appropriate to their business.. To view the website redesign, click here. . . .  NEXT: The Vivat Group
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