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Toronto, Canada - February 28, 2003 - Canada's gay marketing agency, Wilde Marketing, today announced it has completed the redesign and launch of the Northbound Leather web site. "By definition, Northbound Leather is not a web presence catering exclusively to the gay market though certainly they do have a significant number of gay clients and have been active within the gay community for a number of years," says Shane Wagg, principal of Wilde Marketing. "Our goal in creating the new design for their web presence was to express all of the elements of the urban adult lifestyle that has become the crux of their 30 year reputation. Fashion. And fantasy. Design. And desire. Northbound Leather is about --to borrow a phrase-- metrosexuals." "They are also, at their core, a retail business and have created an unparalleled niche for themselves, and in the process, created a reputation that extends far beyond Toronto or even Canada to the whole of the adult lifestyle world," Wagg states. "They understand that the Internet allows them an opportunity to capitalize and build on that global reputation." "The visual impact of the new Northbound Leather site is immediate which is critical to any retail presence. But it also focuses on the user experience and increased functionality for visitors," adds Wagg. "Visitors can go to the Northbound Leather site just to shop. But they can also go to find out what's going on in the alternative community in Toronto. Or they can take a flight of fantasy. It's a site that welcomes everyone. Nice. And naughty. And there are a few intriguing surprises, particularly with elements like the mistress registry, a unique feature that is best understood by viewing it." "As a relatively young company, we are fortunate to enjoy the client relationship we have with Northbound Leather," says Wagg. "They have allowed us the latitude to take a strategic approach in growing their web presence that we continue to grow on together." Programming for the site was handled internally. About Northbound Leather At its Yonge Street location in Toronto, Northbound Leather started as a traditional leather store with a sign in the window that read: Name it and we'll make it in leather or suede. 30 years later, they're still making it in leather, suede, PVC, rubber and more. Along the way, Northbound Leather has built a reputation as a leader in leather fashion, fetish, fantasy, and most of all, fun. For more information, visit Northbound Leather online. About Wilde Marketing Wilde Marketing is Canada's gay marketing agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. The company is located at 2722 Yonge Street, Toronto, Ontario, Canada, M4N 2H9, 416.821.3074 phone, 416.483.3513 fax. For more information, visit Wilde Marketing online. Media Contact: Shane L Wagg Wilde Marketing (416)821-3074 swagg@wildemarketing.com |
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© 2003 Wilde Marketing - Northbound Leather Launch |