Home  Services  Portfolio  Press  Resources  Contact		Client - Northbound Leather Challenge - Due to the overwhelming number of people lining Toronto's Yonge Street for Pride Day each year, Northbound Leather has typically closed for the day as revellers tend to be more interested in celebrating than shopping. The company realized however, that with in excess of a million gays and lesbians visiting the city, and Yonge Street, they were losing out on a perfect opportunity to market to their primary demographic. Solution - Wilde Marketing created a quick guerilla campaign consisting of 500 black and white, logoed beach balls tossed to the revellers from the Northbound Leather rooftop during the Pride Parade. Results - Increased brand visibility with beach balls floating north and south through the Yonge Street crowd of over a million spectators for the duration of the 3 hour parade. . . .
		© 2002 Wilde Marketing - Gay Canada Marketing