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Toronto, Canada - May 1, 2003 - Gay Marketing, Advertising and Consulting Practice Wilde Marketing today announced it has been invited to address the Ontario Gay & Lesbian Chamber of Commerce (OGLCOC), May 21, in Toronto. "As awareness about Canada's gay market, and the many gay businesses and entrepreneurs within, continues to grow, the challenge of becoming the voice heard above the crowd is ever-increasing. Our goal in addressing the Ontario Gay & Lesbian Chamber of Commerce (OGLCOC) is to help make them aware of the myriad marketing opportunities available to them beyond what they may traditionally envision," says Shane Wagg, Wilde Marketing's principal. "Canada's gay market, reaching potentially millions of gay men and women, previously unidentified consumers, represents an opportunity for not only large conglomerates and corporations, but for small and mid-size businesses as well," continues Wagg. "The opportunity to reach out to this valuable consumer segment is multi-faceted, ranging from traditional media channels, to online and grassroots efforts. And the cost of doing so doesn't have to be exorbitant, and in fact, when it comes to the value offered bia gay media channels, the cost is more often than not considerably less than general population media channels targeting the gay consumer set. The issue is one of creating the right message for the right environment," Wagg explains. Out There: Maximizing Small Marketing Budgets & Presence by Wilde Marketing will be presented at the OGLCOC networking and speaker event, May 21, 2003, 6 PM at the Gloucester Square B&B, 514 Jarvis Street, Toronto. For more information, contact the OGLCOC or call 416.410.1174. About Wilde Marketing Wilde Marketing is Canada's gay marketing agency offering comprehensive advertising, marketing communications, strategic and public relation services to companies who understand the value of engaging gay consumers in this country. Wilde Marketing clients include Northbound Leather, The Vivat Group, Gay!Evolution and others. The company is located at 2722 Yonge Street, Toronto, Ontario, Canada, M4N 2H9, 416.821.3074 phone, 416.483.3513 fax. For more information, please visit Wilde Marketing online. Shane Wagg, of Wilde Marketing is available for media or speaking requests. |
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© 2002 Wilde Marketing - Ontario Gay & Lesbian Chamber of Commerce (OGLCOC) |